Sample Industry KPI's (Key Performance Indicator's)

Sample University KPI’s

1. Student Loan default rate
2. Graduation rate
3. Number of enrolments
4. Graduate job placement rates
5. Range of courses available
6. Amount of international students attending
7. Quality of teaching
8. Class size
9. Administrative expenses
10. size/allocation of budget
11. Number of new courses developed

Sample Marketing / Sales KPI’s

1. Calls / Leads generated – track your conversion rate
2. Track advertising expenditure
3. number of campaigns
4. Units sold
5. ROI on advertising
6. ROI on sales staff
7. Cost per customer
8. Size / quality / efficiency of customer database
9. Amount of new customers
10. Average value sale

Sample Retail KPI’s

1. Customers served each day
2. Number of returned products
3. Number of customer service problems
4. Inventory levels – number of products / value
5. Average value sale per customer
6. Business market share
7. Number of repeat purchases (compared to total customer database)
8. Number of lost customers
9. Average time of sale conversion
10. Level of customer loyalty
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Sample Hospitals KPI’s

1. Number of patients seen
2. Average patient waiting time
3. Number of complaints
4. Number of beds occupied
5. Staffing levels
6. Budget allocation / constraints
7. Inventory levels
8. Expenses (medication, administration)
9. Wastage
10. Number of different specialist departments (eg eye specialists)

Sample Manufacturing KPI’s

1. damaged stock / waste
2. Level of capacity
3. Average inventory
4. Production time
5. Number of different products that production machine can make (i.e. can the
machine produce several different products or just the one?)
6. Production costs
7. Amount of production that is computerised vs manual amount
8. Downtime between production
9. R & D effectiveness
10. Employee productivity

Sample Construction KPI’s

1. Average time on job
2. Travel time between jobs
3. Average fee
4. Amount of Work In Progress
5. Outstanding debts
6. Number of new contracts gained
7. Cost of winning new contracts
8. Liquidity
9. Investment in IT
10. Labour costs

Sample Hospitality KPI’s

1. Relative market share
2. Proximity of competitors
3. Profitability
4. Costs / expenses
5. Level of capacity
6. Location
7. Innovation
8. Quality of customer service
9. Reliability / motivation of staff
10. Management efficiency

Sample Transportation – Trucking KPI’s

1. Content delivery ratio
2. Truck / vehicle load weight
3. Truck fuel efficiency
4. Average delivery time
5. Average delivery distance
6. Geographic coverage (eg state, national)
7. Amount of deviations from schedule (eg delays)
8. Amount of contracts gained
9. Type / coverage of competitors
10. Costs (eg labour, fuel)

Sample Computer Industry KPI’s

1. Time to market (new products)
2. Costs (development, production, COGS, marketing)
3. Investment in R & D
4. Access to new technology
5. Organisational ability to synthesise new technologies
6. Competitive strategic moves
7. Rate of innovation
8. Customer satisfaction / dissatisfaction
9. Order processing time
10. Customer follow up time (follow up on customer complaints)

Sample Architects KPI’s

1. number of present projects
2. Number / proximity of competitors
3. Average time on each project
4. Average income per project
5. Income gained from new business
6. Income per associate
7. Staff labour expenses
8. Costs (planning, overheads, gaining new business)
9. Return on investment
10. Cash flow

Sample Health and Fitness Club KPI’s

1. Number of members
2. Frequency of visits
3. Which areas of the club most interested in
4. Analyse sales from additional services / shops
5. Track advertising / marketing success
6. Junior / Cafe

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